Now that Google was added to the dictionary maybe we can find out if they are the online marketer's friend or foe. Let me check to see what the definition of Google is... nope no such luck still don't know exactly how Google works. So much for using a dictionary to understand the meaning of a word.

Seriously sometimes it's hard to figure out if Google is on our side or working hard against us. In one hand they launched one of the most successful affiliate type programs on the Net (AdSense.) Many online marketers are making good money with AdSense. On the other hand Google continues to make new marketing software ineffective as fast as it can be sold. This is the same software that is being sold on hundreds of sites on the Net today.

The truth of the matter is Google is being true to its mission which is to provide the best quality search results for its users. The problem is their mission collides with us making money quick online. The software that they find a way to beat was developed to automate the process of building money making websites. With automation always comes abuse and when you combine abuse with laziness you end up with spammy sites that add no quality information to the Net. These are the sites that Google tries to find a way to punish.

Think about it... one of the most powerful companies in the world has as its primary mission to shut down automated software being used to quickly generate marketing sites. The sad part is the newbie marketer trying to figure all this out finds one of those professionally written marketing sites, and will end up purchasing the same software that Google has made ineffective a year ago. They'll load it up and see how easy it is to generate thousands of keyword generated pages and they'll go off spending time and more money on something that hasn't worked for some time. The software user manual probably has a small section explaining that you really should change the templates and don't abuse the automation, but 99% of the people find it too tempting to use right out of the box. Even if they wanted to change things most wouldn't know how.

This doesn't mean the Newbie is stupid it is honestly just part of paying your dues and part or the learning curve. The software probably only cost you $197.00 and the server and domain names another few hundred bucks so what's the big deal? The problem is your almost $500.00 in the red and your no closer to having a way to make money online then when you started. Where do you go from here? Purchase another software program from one of those marketing sites and hope this one works? Or is there a better way?