What is an SEO?

Search Engine Optimization, also known as SEO, is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

Complete SEO process can be divided in Modules

Module 1:

This module is about Initial Site and Target Audience Analysis:

Discussion with client / Q&A about the site, target audience, business etc.

Initial site analysis including Page Rank, link-popularity & search engine saturation analysis

Module 2:

This module is about Search Engine Friendliness Analysis:

Site design, navigation, HTML code and file name analysis.

Module 3:

This module is about Keyword Research and Competition Analysis:

Study of about 200 business specific keywords and short-listing 10 most potential final keyword phrases.

Module 4:

This module is about Content Analysis:

Content analysis based on the 10 finalized keyword phrases.

Module 5:

This module is about SEO Copywriting / Copy Optimization:

SEO copy optimization for existing content of the site including Meta Tags, Alt Text, Title Attributes and Anchor text.

Module 6:

This module is about Site Code Optimization:

Customized optimization of different important pages with 10 keyword phrases.

Creation of targeted, optimized Meta tags. Recommendation of optimized filenames, image names & directory names.

Creation of customized 404 Error Page.

Creation of a search engine friendly site map.

Creation of optimized text-based navigation of the site.

Optimizing inter-linking within the web pages of the site.

Recommendations for controlling content headings through optimized CSS

Addition of robots.txt file for excluded content

Hand-submissions of the Home Page and Site Map to major search engines and directories:

Hand-submissions to Free search engines & Directories Submission Report

Module7:

This module is about Ranking Report:

Detailed Ranking Report after 4-8 weeks of final submission across various Search Engines.

Evaluation of pre-optimization and post-optimization ranking and visibility analysis.